Executive Mission Snapshot
2.34M
Hours Watched
267 years of consumption
5.11M
View Sessions
0.46 hours per session
78.5%
Live Share
1.84M live/channel hours
116K
Regional CI Sessions
3,437 EUR/PAC assets
Live vs. On-Demand Strategy
Where Time Is Spent
Leader Readout
Protect live reliability. Live/channel viewing represents 78.5% of hours, so outages or schedule friction hit the core value proposition.
Use VOD surgically. On-demand is best as replay, catalog, and long-tail depth rather than the main consumption mode.
Separate reach from depth. Short service messages can win sessions while live sports and news win time.
Command Information Impact
Europe vs. Pacific CI
CI Efficiency
What Leaders Should See
Europe has the larger CI footprint. EUR-prefix assets account for 86K sessions across 1,773 titles.
Pacific is more diffuse. PAC-prefix content has 31K sessions across 1,664 titles, suggesting more localized reach.
Add metadata next. Tag by command, base, topic, and intent to turn this from counting into decision support.
Top Regional CI Assets
| Asset | Region | Sessions | Hours |
|---|
Service Message Reach
GT/service messages generated 1.35M sessions. They are low-duration, high-frequency touchpoints: useful for readiness, benefits, safety, health, and policy reminders.
Engagement Quadrant
Reach vs. Session Depth
Right means more sessions. Higher means longer average sessions. Bubble size reflects total hours.
How to Use It
High reach, high depth: defend and resource these categories.
High reach, low depth: optimize rotation and message clarity.
Low reach, high depth: niche audiences may justify targeted scheduling.
Low reach, low depth: review placement or retire stale inventory.
Content Portfolio
Portfolio Contribution
Top Live Channel Assets
| Asset | Hours | Sessions | Live % |
|---|
Decision Brief
1. Lead With Live
Sports, news, and Prime channels are the strategic center of gravity. Treat live availability and guide accuracy as operational priorities.
2. Make CI Measurable
Require command, base, topic, intended audience, and expiration metadata for every CI item. The audience data becomes far more useful once leaders can filter it by mission owner.
3. Report Two Wins
Separate “time spent” wins from “reach” wins. Sports/news prove sustained attention; service and CI messages prove repeated mission exposure.